Born in Trinidad. Built in Brooklyn. Here for you.
I'm Rishi — I came to America on July 4th, 1974, and grew up loving every minute of Brooklyn's energy. In 1996 I moved to Florida and found my calling in the car business. Over 25 years later (and 18 of them right here at Coastal Hyundai), my mission hasn't changed: treat every customer like family, keep things honest, and never apply pressure.
For 18 years running I've averaged around 300 cars a year — that's more than 5,000 Florida families in the driver's seat. Today I'm selling to the kids (and even the grandkids) of the people who bought their first car from me. That's the real proof: they keep coming back, and they keep bringing their families.
Family is everything to me. I've been married over 30 years, and after surviving stage four cancer a few years back, I'm living the dream with gratitude and a renewed fight. When you work with me, you're not just buying a car — you're gaining a lifelong automotive partner. God bless America.
- Born in Trinidad and moved here on July 4th, 1974
- 25+ years in the car business · 18 years at Coastal Hyundai
- ~300 cars sold per year for 18 straight years
- Now selling to the kids and grandkids of first-time clients
- Survivor, husband of 30+ years, family-first in everything
- Relationship-first car buying — no pressure, ever
Pick a time that works for you
Choose the appointment type that fits your moment in the journey. You'll receive an email and SMS confirmation. Rishi takes Wednesdays and Sundays off to be with his wife — requests sent on those days will be answered first thing the next morning.
Browse live dealer inventory
Shop directly at our partner dealerships — every vehicle is hand-picked by Rishi.
Tell me what you want — I'll find it.
Take the 60-second quick match, or send a detailed request and I'll hunt it down for you.
60-second AI match
Get a real number — not a lowball.
The more detail you share, the more accurate your offer. I review every submission personally.
Service Equity Review
Already coming in for service? You might be sitting on equity. I'll run a complimentary review and show you what your vehicle is worth — and what an upgrade could look like.
Earn $100
Know someone who's car shopping? Send them my way. For every friend who buys, you get $100 — no limit on referrals. Refer ten, earn a thousand. It's that simple.
What Florida drivers are saying
Real stories from real clients. Share yours below — it goes up on the site right away.
"From first call to delivery, Rishi was incredible. He found us the exact GV80 we wanted at the price we needed."
"Great experience at dealership. Working with Rishi was so easy. He was very knowledgeable and relaxed in nature; Respectful of my time and did not try to push for a sale. Went in for a pre-owned vehicle and ended up with a brand new one. Will definitely recommend working with Rishi and SPIKE (mgr)."
"I have purchased 3 cars from Coastal Hyundai, one used and two new, and have always received excellent customer service. Rishi has sold me my last two brand new cars and is a great salesman. He doesn't pressure you and gives you answers to all your questions. I have recommended him to my friends. Buy your next car at Coastal Hyundai and you won't be disappointed."
It means the world to me if you'd leave a quick Google review — it helps other Florida drivers find me so I can help them with their car journey too. — Rishi
Smiles delivered
Every photo is a Florida driver who chose relationships over pressure.
Real customers. Real deliveries. Your photo could be next.
Let's start a conversation
Call, text, email, or stop by. However works best for you.
Melbourne, FL 32904
- Call / Text
- (321) 544-6550
- rishi@rishisellscars.com
- Directions
- Get Directions
- Text Rishi
- (321) 544-6550
Rishi takes Wednesdays and Sundays off to spend with his lovely wife — he’ll reply first thing the next day.